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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
We may earn money or products from the companies mentioned in this post.
“…your go-to-choice when it comes to determining if podcasting will work for you and if it is, how to do it well.” — Lead, Follow or Get out of the Way
“Woessner wants to help small businesses thrive…he provides all the information you need, step-by-step, in complete yet comprehensible terms.” —Retailing Insight
“podcast marketing superstar” —Susan Friedmann, Book Marketing Mentors
The secret to making money in podcasting.
The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition.
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:
Plan your podcast strategy • Choose the ideal format for your show • Be a great host • Get the best guests • Mastermind interview questions • Record and edit interviews like a pro • Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease • Maximize buzz for the launch • Secure generous sponsorship • Achieve top rankings fast • Win fans • And more
It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.
From the Back Cover
The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition . . . .
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.
This indispensable guide explains exactly how to:
Book a lineup of dream guests • Master the art of interviewing and hosting • Automate scheduling, reminders, invitations, airing tables, and more • Manage the creative side, including making intros and outros, designing artwork, and editing episodes • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play • Promote your show and guests using smart social media tactics • Dominate iTunes rankings and attract sponsorships • Analyze vital metrics, including lead-generation success • Perfect the process and dramatically lower time commitments • Build lasting relationships with guests that blossom into business.
It’s true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.
Advance Praise for Profitable Podcasting:
“We’ve followed the strategy and tactical steps mapped out in this book to launch and grow our Build a Better Agency podcast. In less than two years we’ve earned more than $200,000 through increased workshop attendance, coaching clients, and network members. To top it off, Hubspot recently signed on as the presenting sponsor.” — Drew McLellan, CEO, Agency Management Institute
“Launching our Absolute Advantage podcast—and using it as our Trojan Horse of Sales, as Stephen Woessner recommends—was an excellent business development decision. We have already closed $64,000 in new revenue and have built a sales pipeline with additional opportunities as a direct result of our show.” — Kelly Hatfield, founder at Enginuity Advantage
“Our podcast has generated over $180,000 in new revenue and we are well on our way to signing a five-figure sponsorship with a major brand. Our email list and website traffic have grown—and we have increased prices due to the strong demand from our audience. You need to add Stephen Woessner and his smarts to your team.” — Mitch Stephen, producer, Real Estate Investor Summit podcast
Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.
About the Author
Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners
Excerpt. © Reprinted by permission. All rights reserved.
A podcast is just a tool. It’s just a platform. A platform is simply a conduit for distributing or sharing content. No platform in and of itself will help your business grow revenue.
Therefore, in order for your podcast to be of value to your business, there needs to be purpose behind the guests you invite to be on your show. There needs to be purpose behind the questions you ask your guests. There needs to be purpose behind how you nurture and take care of your guests before their interviews and after their episodes have aired. Ultimately, you need a strategy for how your podcast will grow your business, expand your platform, and build your nation of true fans.
Having interviewed nearly 600 of today’s top business owners–and having talked with, consulted with, or worked with many of them in producing and launching their own podcasts–I can say with certainty that there are typically three primary challenges that arise in the mind of a business owner who is considering podcasting. Some business owners need to confront all three, others perhaps just two. But every business owner will need to confront at least one.
1. How will my podcast make money and help grow my business?
2. How much time will this take me?
3. How will I get guests? (Or, the variation: What if no one accepts my invitation to be a guest on the show?)
We will address the revenue question throughout the book. But, we will dive deep into questions 2 and 3 right now because they are critically important to getting your mindset right before heading down the podcasting path. If you don’t get your mindset right, I assure you, there will be setbacks and challenges along the way. Without the correct preparation you will be tempted to quit–and you likely will. However, if I help you properly set expectations, when the challenges come your way, instead of being tempted to quit, you can confidently say to yourself, “Ah, Stephen said this would happen and that I’d feel this way,” and you will push forward.
Don’t ever quit.
Avoid the Time Trap
One of the questions I am asked most often by business owners who have considered a podcast for their business is, “How much time will having a podcast take out of my schedule?” It’s a great question because we should all protect our schedules.
Most business owners assume the answer is ten hours a week–and that the solution will require them to add staff and make other investments. But here’s the reality: You can have an awesome, top-rated podcast in iTunes by investing less than four hours per month. Yes. Four hours. The system described in this book illustrates our entire process and shows how to duplicate the strategy and the results in as little as four hours per month.
Would you grow revenues faster if you invested more time? Likely yes, but four hours a month is an excellent place to start.
So why would business owners assume that my answer would be ten hours a week? Because then it would be easy for them to justify why they hadn’t pursued it more seriously. But in fact, it isn’t the perceived time commitment that stops a small-business owner from having a podcast.
It is fear.
Fear often rears its ugly head in an attempt to derail the entrepreneurial journey you’re on. Fear will beat you to your knees if you let it. Fear will cheat you out of success in all aspects of your business, including developing a great platform like a podcast so you can grow revenue and build a nation of true fans.
Excerpted from PROFITABLE PODCASTING: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans by Stephen Woessner. Copyright © 2018 Stephen Woessner. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission.
All rights reserved. http://www.amacombooks.org.
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